Is There Anything Interesting Out There?
I’m going to start pulling out my hair and go live in the mountains with the hill people! Aghhhh….I’ve tried to read up on a number of newly released books and products and just can’t get into any of them. It’s as if someone released a template for a sales letter with insert here and fill in the blank everywhere. I feel like I‘m living the Return of the Pod People! Everything looks the same to me. What’s the matter people?
FYI – I’m going to compare two that I’ve looked at recently. One is on aging and the other is on diabetes. “Beat The Ageing Process” is a new release on how to be happier, healthier, sexier, and beat the aging process. It starts with ‘Billion dollar medical and drug giants who wish that you…Don’t Read A Single Word Of This Life-Saving Letter! Here’s your chance to find out if you really can…..’. (Yes, they spell aging with an e, maybe the author is a Brit.)
“The Diabetes-Reversing Breakthrough” - ‘Discover The Truth About Diabetes That Doctors And Pharmaceutical Companies Are Praying You Won’t Find Out About. Finally Revealed: Scientifically Proven Principles That Will Have Your Body Producing More Insulin Naturally…’
Personally, I don’t think the billion dollar medical and drug giants really care about any of us little people. They’re making money hand over fist with no end in sight. You really aren’t a threat to them. There’s no medical SWAT team that’s going to storm your house in the middle of the night, pull you rudely out of bed, make fun of you and confiscate your book.
‘ “Beat The Ageing Process” ….Finally… in the privacy of your own home… you can now discover the simple, yet powerful secrets that all men and women desire… secrets that can delay or even reverse the aging process! Secrets that can help you live a longer, healthier, sexier and more youthful life…
Which picks up in “The Diabetes-Reversing Breakthrough” ……Sit down, turn off your cell phone and put the “DO NOT DISTURB” sign on the door… Read this entire letter to discover simple steps to stimulate your pancreas to produce more insulin day by day… Hear from the world’s top doctors and Nobel Prize winners and learn how to lower your blood sugar naturally and eliminate your diabetes drugs and insulin shots!’
It just goes on, you can interchange aging for diabetes in both sales letters. It looks to me like they’ve got us pegged for isolated , paranoid geeks. How much privacy does one need to read a book? If you’re taking it into the bathroom with you, by all means, please shut the door and read in privacy. I know I can read one anywhere, even on a public beach or at Starbucks. It’s not like you’re having to translate a foreign language and build a spaceship at the same time to read any of this.
I’m sure these all have very important information and will be very helpful to those in need, yet I just couldn’t get past the junk mail feel of the sales letters. You know, the stuff you read when you have nothing better to do. Where they hint at secrets that only they know and wouldn’t we like to be in on the secret too?
And all you new authors out there – do us all a favor - please, please, pleaseee …..change your sales letters because what this really makes us think . . . is that your books are all the same . . . .with the same tired old secrets ……. and the same old special information. Really now, spend some time on your sales letters – make them original. Surprise us!
If you want to check these two out here are the links:
The Diabetes-Reversing Breakthrough
